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The Strategy Room

Month: January 2014

Predictions for Super Bowl Sunday

Super Bowl 2014

The big day is finally upon us. Everything comes down to Sunday, and all the players involved know it. All the sweat, the late nights, and the weeks of hard work will be played out in one momentous night…of brand marketing. Obviously, we are not talking about the game being played at MetLife stadium. We’re […]

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Small Content Tweaks That Reap Big Rewards

yes button with a mouse clicking it

Writing online content to drive people to take a specific action is a precarious and unpredictable business. Something as simple as the color of a button can dramatically influence the success of a post, an ad, a page or a campaign. One way to help determine what content resonates (and what doesn’t) with key audiences […]

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Four Ways Technology is Changing the Olympic Experience

Olympics ipad

The 2014 winter Olympics in Sochi are just weeks away. While it wasn’t long ago that Gabrielle Douglas landed her back flips and Michael Phelps swam his way to four gold medals during the 2012 London Olympics, the athletes and venues have evolved exponentially. Even more, the technology used to train, record and share their […]

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Four on Friday: Areas to Watch in Energy Policy

power line

The new American energy revolution is driving our economy in ways that were unimaginable five years ago. The abundance of domestic shale energy has the potential to transform the United States into a net exporter of energy in a few short years while lowering the cost of domestic manufacturing substantially—perhaps enough to start an inflow […]

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Technologies to Watch at This Year’s CES


Next week more than 150,000 consumer electronics industry representatives, assorted media and gadget gurus from across the world will descend on Las Vegas for the 2014 Consumer Electronics Show.  CES is a trade show like none other. It’s a place where the year’s tech trends are born and technologies become part of our popular lexicon. […]

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