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The Strategy Room

Month: October 2015

7 PR Colleague Inspired Halloween Costumes


Choosing a creative Halloween costume is not only difficult, but stressful. More often than not, we over think what other people may find funny. Halloween is a time to be creative, to poke fun at the social faux pas around us, and to enjoy dressing up as something or someone else for the night. This […]

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Collaborating on Pope’s Historic U.S. Visit

In 2013, Jorge Mario Bergoglio became Pope Francis. His elevation immediately galvanized world attention. TIME Magazine named him Person of the Year and Rolling Stone put him on the cover. The Vatican announced Francis would come to the U.S. in September 2015.  The visit would include a meeting with President Obama and a speech to […]

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Pope Francis Said “Collaborate”… and We Did

Pope Francis Arrives at St. Patrick's

The recent visit of Pope Francis to the United States was historic on many levels. Even now, weeks after he returned to Rome, the images of his encounters in Washington, New York and Philadelphia remain vivid and moving. Few will forget his silent prayer and humble bow before the South Pool at the 9/11 Memorial […]

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Why Journalists and PR Pros Assume the Worst of Each Other

Journalists and PR Pros

“I can’t believe how lazy this reporter is—I spoon fed her a great story and yet she can’t bother to pick up the phone and do a five-minute interview.” Anyone who works in PR has heard a similar refrain, probably more than once. And if you spend any time in a newsroom, it won’t be […]

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A Picture Perfect Business Practice

A Picture Perfect Business Practice

Choosing imagery is a business decision. The right picture is the difference between communication success and failure. Every time you choose an image to accompany published content, it’s a business consideration. In terms of the Web, whether for social media, a web page, or as part of an article, the images you choose certainly matter. […]

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