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The Strategy Room

Month: January 2020

Planters Pauses Promo, Minimizing IGTV, PR in 2030 and more

Happy Tuesday, Lunch Breakers. This time next week we could still be talking about an improbable finish between the Kansas City Chiefs and San Francisco 49ers in Super Bowl LIV. At least that’s the hope, compared to the clunker of a competition from last year’s Big Game (Apologies to any Patriots fans). In this week’s […]

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The Big Game, Paparazzi, Environmental ‘Bucks, and More

This week’s quick PR reads were difficult to compile, with a plethora of interesting stories hitting the airwaves as 2020 gets off to a news frenzy start. Here is just a sampling of some of the trending stories that we’re reading and talking about this week. The Big Game’s Stars Gear Up for Release With […]

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Royal Drama, TikTok Media Backlash, And More

Happy Tuesday! It’s already been a heavy media week, with impeachment hearings and the royal family drama, and we’re already almost halfway through January.   In this week’s news roundup we’re taking a look at media coverage of the Royals, the value of PR in the restaurant industry, and the rise of the nurse-influencer. Grab your salad—it’s still resolution season—and read through for some of […]

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Best PR & Products from CES 2020

While 2020 still sounds like a futuristic year, the future of technology is here. This week, thousands of exhibitors are at the Consumer Electronics Show at the Las Vegas Convention Center, where the products of both the near and distant future are on full display for media, influencers and buyers to try out for themselves. […]

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Setting Intentions, Not Resolutions, For 2020 PR Campaigns

It’s hard to believe that 20 years ago we were stocking our pantries with bottles of water and filling rooms with candles in preparation for Y2K. We’re now in the new decade of 2020, and with each new year comes new resolutions set for the 365 days ahead. It takes focus and dedication to see […]

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