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The Strategy Room

Aunt Jemima, TikTok, Father’s Day and More

By: Melissa DiMercurio

 

Happy hump day! If you are new to our regularly scheduled “lunch breaks,” allow us to welcome you. We are constantly monitoring trending news to keep ourselves and our clients well-informed on top headlines.  

Whether you are taking a break or want to catch up on news activities, feel free to check back each week for our roundups  

Aunt Jemima To Retire Image and Brand Name  

Quaker Oats announced today the Aunt Jemima brand of syrup and pancake mix will get a new name and image. Vice President and Chief Marketing officer of Quaker Foods North America, Kristin Kroepfl, said in a press release, “Aunt Jemima’s origins are based on a racial stereotype. While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough.”  

Quaker said the new packaging will begin to appear in the fall of 2020, and a new name for the foods will be announced at a later date. 

TikTok is a Social Media Sensation   

With TikTok boasting over 2 billion downloads from the Apple and Google app stores with approximately 10.25 million daily active users worldwide, it’s become a sensation that marketers can no longer ignore. It is also one of the fastest-growing social media platforms in the U.S.  

Forbes recently put together a “How to Use TikTok in your Marketing Strategy” to help explore this buzzy app for business and boost brand awareness.  

2020 Isn’t Canceled  

One viral social media post is bringing hope to many who are overwhelmed with the challenging obstacles this year. The post asks an important question: What if 2020 isn’t canceled?  Shared by celebs like Mindy Kaling and Billie Eilish, the poem has since been liked more than 265,000 times.

The poem, written by Leslie Dwight – a 23-year old aspiring writer, has seen both positive and negative reactions. “I try to be really aware that some people are turned off by the post, because they feel like I am saying this had to happen for us to be here. That’s not what I am saying. But this did happen. Now we can come together and create change so in five years we look back and say that year wasn’t canceled. It was actually revolutionary,” Leslie said in an interview with TODAY.  

Celebrate Dad this Weekend 

Have we mentioned we love a good roundup? Don’t forget that Father’s Day is this weekend. We have been scanning the web for articles to inspire our gift giving for dear, old dad. Here are two of our favorites: 

9 perfect last-minute Father’s Day gifts you can get on sale – USA TODAY  

31 of the best Father’s Day gifts if your dad hasn’t dropped any hints yet – Business Insider  

 




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