SCOTUS Media #Fail: When Getting the Scoop Means Getting it Wrong
This morning, the country waited with baited breath for the SCOTUS decision—especially certain beat reporters. Within minutes of the announcement, CNN and Fox had posted the news online, tweeted it, and announced it live on television: Obamacare is shut down! Except, it wasn’t. A few minutes later, the SCOTUSblog announced that the health care bill […]
5 Ways to Use QR Codes that Get Your Audience to Use Them, Too
QR codes, those black and white squares that seem to be appearing everywhere these days, are without a doubt among the most talked-about tools in communications. But the audiences marketers and PR professionals are trying to reach are not always as in love with them as we are. In a Dec. 2011 article, “Why QR […]
