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The Strategy Room

Author: Lori Russo

On Independence

4th of July fireworks

“…once again we are seeing disappointing growth for many of the industry’s flagship agencies — and particularly those owned by the larger holding companies. It’s not entirely clear why this should be. Perhaps they are restricted from expanding their offering out of a concern that will cannibalize sister agencies; perhaps their sheer size makes them […]

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Unexpected Ways PR Pros Can Use LinkedIn’s Jobs Feature

LinkedIn jobs

Despite its numerous utilities having nothing to do with finding or filling a professional position, LinkedIn still remains in the minds of many a resource primarily for job seekers. With nearly 2 million active job listings and thousands of major corporations investing in the company’s Talent Solutions services to find and recruit top candidates, it’s […]

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Why I am Nostalgic for the Old Twitter

During remarks at a financial conference in New York this week, Twitter CFO Anthony Noto suggested that the popular site plans to tinker with the structure of its users’ feeds. According to Noto, the current organization of Twitter’s timeline in reverse chronological order “isn’t the most relevant experience for a user” and the service is […]

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Memorable Images from Our 25 Years

Al Smith Dinner 2013

Often our Four on Friday posts consist of tips, observations or, in some cases, attempts to channel three Englishmen to explain an election cycle. This week, we are going visual, with a few of the most memorable images from our 25 years history, capturing the spectrum of clients and events we have supported since 1989. […]

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Key Takeaways from the 2014 PR News Social Media Summit

Key Takeaways from the 2014 PR News Social Media Summit

Yesterday, PR News convened its Social Media Summit and Taste of Tech in New York. It is an excellent forum in which smart and thoughtful communicators examine some of the most pressing and exciting issues facing our profession today. This was my second experience with this professional development conference and PR News deserves great credit […]

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Spring Cleaning Your LinkedIn Presence

social media

We know the fundamentals of public relations such as writing, expression, creativity and integrity are still consistent today, even as the industry has evolved with the advent of new and social media. As referenced in last week’s Four on Friday post, these skills are the foundation for all successful public relations professionals. We also know […]

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Top Takeaways from the Mid-Atlantic Marketing Summit

This week, Potomac Tech Wire and Capitol Communicator hosted the Mid-Atlantic Marketing Summit in Baltimore. The event drew more than 300 marketing and communications professionals to more than 15 keynotes and panel discussions about everything from advocacy to reputation management, with a heavy emphasis on digital. In listening to many of the sessions, and monitoring what […]

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LinkedIn Axing Answers

LinkedIn announced today that it is retiring LinkedIn Answers, a feature that enabled users to ask questions and provide answers in a variety of topic areas. We frequently monitored and participated in the Q&A discussions.  We also regularly passed along relevant opportunities to our clients.  We felt the feature provided real value for professionals seeking […]

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Get Ready for New LinkedIn Company Pages

LinkedIn announced last week that it is redesigning company pages as part of an ongoing effort to simplify users’ experience on the site. Mike Grishaver, Senior Product Manager at LinkedIn, said the changes will mean “easier access to the information you want about the companies you care about.” This is great news for organizations such […]

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Four Ways You Are (Probably) Not Using LinkedIn for PR

The following is excerpted with permission from PRNews.  In case you’ve forgotten, LinkedIn is rife with opportunities to increase brand awareness. Not only can PR professionals build a community of customers and clients, they can connect with journalists and media on the site. Perhaps its targeted engagement capabilities are taken for granted. It’s time, now, […]

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