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The Strategy Room

Brands who jump on trending topics, Celebrity endorsements, and LaCroix’s crisis communication

By: Mary Cobb

QUICK PR READS YOU CAN TACKLE BETWEEN BITES

Good afternoon, lunch breakers! We blinked and its already mid-October, but we’re not complaining since it’s pumpkin spiced latte season. We hope you’re sipping one as you read through this week’s edition on brands who jump on trending topics, celebrity endorsements, and LaCroix’s crisis communication.

You Can’t Sit With Us

October 3 has officially become known as ‘Mean Girls Day,’ and each year brands take advantage of this trending topic. From loose tie-ins to freebies, this day offers an opportunity for brands to expose themselves in support of the highly quotable film and frame themselves as relatable with this massive audience of fans.

Celebrity Endorsements Require Research

As social media continues to evolve, many brands are focused on utilizing influencers. With this new trend, it’s essential that PR pros do research before hiring anyone to endorse your brand, says Ajay Kapoor, who has implemented high-profile celebrities into digital strategy campaigns for SharkNinja. Kapoor reminds readers that “Brands will never be forgiven for making a poor decision when it comes to celebrity endorsements, and they must put checks and balances ahead of time in the process.”

“Brands will never be forgiven for making a poor decision when it comes to celebrity endorsements, and they must put checks and balances ahead of time in the process.” Click To Tweet

THIS IS NOT A TEST, JUST TWEETS

When approximately 225 million people across the U.S received a ‘Presidential Alert’ last week, brands seized the opportunity for timely content, each with their own version of important alerts. Jameson Whiskey reminded Americans it was ‘Whiskey Wednesday,’ and Mean Girls Broadway finally made ‘fetch’ happen. But Stanton’s personal favorite? The Houston Zoo’s Cute Baby Elephant Alert System.

LaCroix Initiates Crisis Communications

Allegations have formed against America’s favorite sparkling water – La Croix. The claim against the company is that the drink’s flavoring contains certain compounds that are not, as La Croix claims, “all-natural.” LaCroix’s communications team has released a press release that denies the allegations. If anything, this serves as another reminder that crisis communications is essential, because no one is immune.




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