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The #VansChallenge, St. Patrick’s Day, Online Newsrooms and more

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! The beginning of March is bringing in frigid temperatures and we’re beginning to question if the groundhog actually did see its shadow. In this week’s edition, we explain how Vans got linked to the latest viral video challenge, St. Patrick’s Day marketing tips,… Continue Reading The #VansChallenge, St. Patrick’s Day, Online Newsrooms and more

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The Tradeoff of Google Analytics Alternatives

A week ago, Fast Company published an article titled “It’s Time to Ditch Google Analytics.” It was enough to deliver the fast click-through the headline was fishing for and all but stop my data-loving heart. But reporter Katharine Schwab does have a point. In a world that is post-GDPR, post-Facebook scandal world, and offers a… Continue Reading The Tradeoff of Google Analytics Alternatives

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Guiding Principles for the New Year

By Lori Russo and Peter Stanton During the holidays, many people asked us what it is like working in Washington these days with all the hostility and acrimony.  Our first impulse was to lament the current climate. While it is tempting to moan about this party and that politician and the issues of the day,… Continue Reading Guiding Principles for the New Year

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Crisis Communication in the Trump Era

As a public relations firm with a specialization in media relations, it’s our responsibility to know the current state of the media. Our CEO, Peter Stanton, recently shared this expertise at the Campaigns Marketing Summit in response to the question: “In the Trump era, is there a new crisis communications playbook?” Peter shared in the… Continue Reading Crisis Communication in the Trump Era

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Brands who jump on trending topics, Celebrity endorsements, and LaCroix’s crisis communication

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Good afternoon, lunch breakers! We blinked and its already mid-October, but we’re not complaining since it’s pumpkin spiced latte season. We hope you’re sipping one as you read through this week’s edition on brands who jump on trending topics, celebrity endorsements, and LaCroix’s crisis communication. You Can’t… Continue Reading Brands who jump on trending topics, Celebrity endorsements, and LaCroix’s crisis communication

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6 Great Options for Magnificent Blog Post Formats

Hosting a blog for your organization or brand can be a great way to build an audience and foster a loyal following. But, if you blog with true consistency (Yes! Good for you!), eventually, you will hit a wall, where you and your team are out of ideas. This is an illusion. Once you have… Continue Reading 6 Great Options for Magnificent Blog Post Formats

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Listen and Learn: A Lesson in Communication and Perspective

Listen and Learn: A Lesson in Communication and Perspective

Like the rest of the working world, the Stanton team is diving deep into 2018 and drifting away from post-holiday blues. Two important things we are keeping in mind this year are communication and perspective. These two key elements are needed for any PR professional to succeed. This industry is all about one-on-one relationships with… Continue Reading Listen and Learn: A Lesson in Communication and Perspective

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