Every second counts when you’re under the pressure of a crisis. Crisis management expert and CEO of Stanton Communications, Peter Stanton, shares the necessary elements to prepare for crisis situations in the new PR News crisis management guidebook, The Book of Crisis Management Strategies & Tactics.
PR News, a respected source for growing a PR professionals’ skills, created the guidebook to provide insights and techniques to help businesses prepare for and handle crises.
In his article, Peter offers guidance for identifying a core team, creating an approach, and putting a crisis map in place. He also establishes key elements of a crisis map that will thoroughly address the crisis communication needs. From assessment to practice drills, Peter provides information every crisis communicator should know.