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The Strategy Room

4 Tips to Grow a Brand’s LinkedIn Platform

By: Emily Wenstrom

4 Tips to Grow a Brand’s LinkedIn Platform

StockMonkeys.com

So you have a LinkedIn profile for your company. Your employees connected with it, and so have some of your clients and other direct professional contacts. Great—but what now? How do you tap into LinkedIn’s vast network of over 332 million users to expand your company’s platform?

Recently, the PR World Alliance launched its new webinar series for members with a presentation, “Optimizing LinkedIn Corporate Pages and Brands.” Here are four takeaways from the presentation that can help grow your company’s LinkedIn platform:

1. The 80/20 Rule

If you haven’t already heard of the 80/20 rule, start applying it now to your company’s LinkedIn page and all your social media channels: One promotional post is allowed for every four helpful and/or entertaining non-promotional posts.

2. Link Your Employees’ Profiles

It’s simple, low-hanging fruit, but it’s possible not all of your employees’ LinkedIn profiles link to the company. Ask them to make sure they do, and turn every employee into an extra degree of reach as you tap into their personal networks to drive traffic to the company page.

3. Engage in LinkedIn Groups

The best way to demonstrate your company’s capabilities is to share them. Join relevant groups to participate in industry discussions and offer some thought leadership.

4. Sponsored Posts

Sponsored posts let your company posts be seen beyond your existing network, which can lead to significantly faster network growth, if you’re willing to put a little money behind it.
It’s easy to get lost in the complex world of social media and lose sight of where to begin. But a few basic practices are all you need to keep your platform on track for stable growth. Apply these four tips to your company’s LinkedIn page, and you will soon start to see your follower numbers increase.




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