With each passing day, new and ever more salacious revelations of sexual harassment come forward. In this environment, companies are racing to update their sexual harassment policies. As much attention also should be focused on the creation of a crisis communication policy.
Far too many organizations begin from scratch when trouble strikes.
A crisis policy frames the way communication will be conducted in a crisis. Having it in place facilitates decision making under pressure and provides a common understanding of the manner in which the company will act in difficult situations.
I had the opportunity to contribute my insights on this timely topic in O’Dwyer’s 2018 PR Buyers Guide, to discuss crisis policies, design and value. I hope you find it helpful and inspiring. We are happy to answer any questions on this subject.