We’ve talked before about the power of influencer and micro-influencer marketing, and we highlighted best practices for working with them. Now it’s time to choose your influencer.
Choosing the right influencer or micro-influencer takes research, which can be time consuming, and in the PR business we understand that time is money. That’s why we created a short guide to Instagram personalities we recommend.
Whether it’s their great engagement, high-quality photos or an outstanding blog, check out these D.C. and Baltimore-based influencers.
[bctt tweet=”From great #engagement to high-quality photos, these are the D.C. & Baltimore-based influencers to know ” username=”@StantonComm”]
Justin Schuble of DCFoodPorn has been eating his way through Washington D.C. and ruining diets along the way. His profile features indulgent dishes from around the District and from his travels. This foodie account is probably one of the most popular in D.C., but if you want to work with him you’ll have to pay to play.
The Hungry Lobbyist provides a platform for foodies around the city to blog about their most delectable bites. Founded by a D.C. lobbyist, this account encompasses D.C.’s true personality in one account by highlighting the city’s passion for politics and food. The team is large and changes from time to time, with more focus on blogging than Instagramming.
This blog is filled with your go-to brunch spots in Washington D.C., New York and Chicago. Their Instagram offers a resource for where to dine and drink and the blog provides a brunch finder that can be filtered by neighborhood, cuisine and restaurant rating. The Bitches Who Brunch team also cover fashion, parties and recipes.
Isabel Alexander is an edgy petite fashion blogger with an Instagram account boasting over 100K followers. She is a professional and takes her business seriously, but Isabel is fun-loving and easy to work with. Her photos are original and high-quality, which is necessary to differentiate one brand from another.
Channing Foster is a light-hearted foodie who focuses her Instagram personality around delicious restaurants with good booze options around D.C. and beyond. Her feed isn’t limited to only food; Channing also enjoys highlighting her indulgent side by showing off the best places to drink and have a good time.
Kimberly Kong, of SensibleStylisa and NomtasticFoods, covers lifestyle and fashion as well as the Baltimore food scene. Her focus is living a glam lifestyle on a budget, which appeals to young millennials.
Rachel Lipton shares her food diary filled with detailed reviews about her experiences with the Baltimore dining scene. She provides restaurant recommendations as well as city guides for visitors. In addition to dining, Rachel shares recommendations and photos from her travels.
Eliza Romero is a Filipina-American style blogger and pop culture writer, specializing in showcasing Asian American issues. Her blog highlights fashion as well as hotels and entertainment options around the city. Eliza is also an activist, which you will see reflected in her work.
Jason Mellman manages the Baltimore chapter of the tri-city account that makes up OfficialFoodGroup. With influencers in Baltimore, Florida and Philly, these foodies cover a lot of ground highlighting show stopping dishes around each city. The group of guys are well-known among the influencer dining scene in each city, making them easy to work with alone or in groups.
Alexa Smith’s food-focused Instagram account serves up premium content only. From behind-the-scenes photo shoots at restaurants to indulgent food trends, this influencer is all over the Baltimore dining scene.
Chyno Futuristic AKA Boy with the Blue Beard, is a Baltimore mascot and life of the party. You will find him and his posse attending festivals, restaurant openings or exploring the new restaurant and happy hour scene. He serves up a big food personality with all the flare, so be ready for a good time when Chyno’s around.
Jordan Zelesnick spends most of her time dining out or in her own kitchen whipping up a restaurant-worthy meal to share with her followers. Jordan encourages her followers to dine out at restaurants and recreate those recipes at home, along with highlighting the fun activities Baltimore has to offer!