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The Strategy Room

Instagram Networking, Gillette, Netflix Competition and More

By: Mary Cobb

Happy Tuesday, Lunch Breakers! As we get back into the groove of 2019, we are staying tuned to what’s happening in our industry – and it’s a lot. In this week’s edition we’re talking networking through Instagram, the Gillette debate, brand support during the government shutdown and some unsuspected Netflix competition.

Women Network Through Instagram

Social media is changing the way we connect. According to Bustle, Instagram is a way millennial women can build their brand and connect with users on a more personal level. It’s a way to engage people through related interests and develop a targeted customer base through transparency and authenticity.

Instagram is a way millennial women can build their brand and connect with users on a more personal level. Click To Tweet

The Gillette Debate

In a recent advertisement, Gillette aimed to call out bullying, sexual harassment and many other things that men can hold each other accountable for. The response: controversial opinions expressed on Twitter.

Brand Support During the Shutdown

Many brands, such as Sweetgreen, North Face, REI, Columbia Sportswear and Kraft are taking action amid the government shutdown. Recently, Kraft opened up a free grocery store for families impacted by the shutdown. They also drafted an open letter that reminds us that families are what matter right now, “The same families who have supported our brands,” not politics.

Netflix is Chillin’

Netflix now has 139 million subscribers worldwide, up from 110 million last year. They’re not worried about Amazon and HBO getting ahead. NBCUniversal, Disney, Apple and AT&T are starting their own streaming services as well, but Netflix’s real competition is Fortnite.

 




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