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The Strategy Room

Facebook Ad Boycott, Pitch Fails, Surveys for PR, and More

By: Adam Yosim

QUICK PR READS YOU CAN TACKLE BETWEEN BITES

Happy Tuesday, Lunch Breakers. We’re soothing our wanderlust woes by planning a virtual vacation. And speaking of travel, check out how the newest member of our team, Dziko Crews, connects the dots between her solo adventure experiences to PR.

In this week’s edition, we’re discussing companies demanding change from Facebook, gaining insight from the latest batch of bad pitches, and examining how to enhance the PR value of client research.

Facebook Fallout

Patagonia is the latest company to join North Face and REI in a temporary Facebook ad boycott. The outdoor gear company plans to pull ads on Facebook and Instagram through at least July. Patagonia said the social media giant  “has failed to take sufficient steps to stop the spread of hateful lies and dangerous propaganda on its platform.” Last week, several civil rights groups launched the #StopHateForProfit campaign. The initiative challenges corporations to suspend their ad spending next month, demanding Facebook address the racist content and misinformation on their platforms.

Pitch Imperfect

It’s always a badge of dishonor to wind up on Muck Rack’s monthly bad pitches round-up. But we’re big fans of Michael Smart’s supplementary column that provides insight into how not to draw the ire of reporters. In this month’s edition, we’re nodding our heads about always including a call to action and then shaking our heads in bewilderment from when snail mail pitches go south.

Survey Says…

Decreased air pollution. A spike in online grocery shopping. Zoom fatigue. These are just a few of the secondary COVID-19 impacts that companies have tracked through timely analytics and surveys. And reporters are always receptive to data that can bolster an industry trend. From blog posts and infographics to pitching the right niche outlets, here are seven things communicators can do to enhance the PR value of your client’s research surveys.

PR in 2020

Speaking of surveys, Muck Rack is out with their annual deep dive into PR industry challenges and opportunities. Communicating the business value of PR remains the top challenge, according to more than 70 percent of respondents. It’s always a great opportunity to align a PR campaign to your client’s business objectives by focusing on the metrics that matter. We’re talking about website referrals, new customers and quality of media mentions. Muck Rack’s survey —that closed at the end of April— also took stock of preliminary COVID issues. More than half of respondents said their biggest pandemic-related issue was a loss of clients and revenue.




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