Brands & Hot Vax Summer, RIP Fleets, How to Pitch Newsletters, And More


Happy Wednesday, Lunch Breakers! Tuesday was filled with news about Bezos and Bucks. After watching the world’s richest person fly to space followed by the Milwaukee Bucks capturing its first NBA title in fifty years, we’re wondering what’s in store for Wednesday.

In this week’s edition, we’re highlighting how some brands are promoting summertime COVID-19 vaccine awareness, the upcoming disappearance of Twitter’s ‘Fleet’ feature, and what PR pros need to know about pitching newsletters.

Shots, Shots, Shots

The jury is still out on this year’s Song of the Summer. One promising candidate, however, could be none other than Vax That Thang Up, a COVID-19 public service announcement refresh of Juvenile’s rap classic Back That Thang Up. Of course, that’s not the only vaccine-related promotion we’ll expect to see – especially as the Delta variant continues to dominate headlines. PR News has a sample of the brands getting in on the public awareness campaigns – from Teletubbies’ Tubby Hot Summer to Axe Body Spray telling customers to #GetAXEinated. We expect to see more companies doing their part to turn the tide on vaccination skepticism.

For Twitter, a Fleeting Moment

Fleets, we hardly knew ye. Twitter recently announced that it will retire the short-lived feature for Tweets that expire after 24 hours after August 3rd. In its place on the top of the timeline will be Spaces, the audio chat room format reminiscent of Clubhouse. We’ve grown accustomed to seeing journalists boost their additional Twitter content ala Instagram Stories. So just like the Fleetwood Mac song, it appears this Twitter feature is going its own way.

Don’t Skimm Over This Strategy

Morning Brew. The Hustle. Substack. Daily and weekly newsletters are all the rage these days. It’s gotten to the point that we might need a separate summary of all the curated content we subscribe to via this quick-bite format. So, what does this mean for PR pros hoping to get their clients highlighted in this trendy communication channel? Muck Rack has you covered with how to pitch newsletters, from figuring out the right person to contact to subscribing (and reading) before sending out that pitch.

Improving Reporter Relationships During the Pandemic

We’re adding The Friday Reporter to our regular podcast rotation. The series was created by a former public affairs professional who set out to better understand the people that she works with the most – reporters. If you’re looking for some insight on how to bolster your reporter relationships during the pandemic, check out the podcast host’s companion piece in Ragan’s PR Daily. It’s always refreshing to know that e-mail is still the preferred communication method and properly researching reporters ahead of time will pay off dividends for when it comes time for media outreach.

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