Content Predictions for 2022, Apple Taps Into Trump’s America, A Few Tips for Scaramucci, and More

Lunch Break 170801


We’re late lunchers today, but grab a sandwich (or if you wish, an early happy hour glass) and let’s dive right in. There’s a lot to cover.

In this week’s Lunch Break, Hubspot takes us behind the scenes of its blog redesign, Content Marketing Institute blasts into 2022 with content marketing predictions, Apple Music strikes a “true” American chord without getting political, and PR Daily reflects on what Scaramucci should do next.

Ready? Let’s go.

A CRM Leader Gives Communicators a Look at its Blog Rehaul

The CRM masters at Hubspot just redesigned their own blog—and a lot has changed in the digital world since the site’s last update two years ago (hello, Facebook Live). But why do you care? Because this expert source for digital tactics and strategy spilled its guts in this blog post, highlighting not just what the updates are, but also why they made each change. It’s a great crash course in tying strategic thinking to tactics for any content marketer

CMI Predicts Content Marketing in 2022

At Content Marketing Institute, they’re gazing into the crystal ball to predict where the industry will be in 2022. The blog rounded up 25 experts presenting at Content Marketing World and dared them to take a guess. The verdict? Silos are out. Hyper-personalization is in. Machines are going to make online engagement more human.  Still no word on the personal jet packs.

An Advertiser (Finally) Strikes a Chord with Trump’s America

AdAge heralded the latest commercial for Apple Music, featuring country singer Brantley Gilbert. A deviation from the company’s typically edgy, sophisticated and arguably elitist style, the new ad features country music star Brantley Gilbert. It also features motorcycles, small towns and a lot of wide open spaces. Folded into the mix, the company captured a tone that’s resonating with Trump’s America … without getting political.

Scaramucci or Mucca-scary, Amirite?

Last but most certainly not least, the White House’s new (and newly ousted) Director of Communications Anthony Scaramucci hit a false note with major consequences.

in this week’s final jewel, PR Daily has a few notes for the freshly ousted Anthony Scaramucci, who resigned from his position a good 15 days before his official start date.

PR Daily offered some reflections for Scaramucci, and even offered to send one of its experts over for a strategic planning meeting, one-on-one.

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