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The Strategy Room

Winter Olympics Ads, Facebook’s Popularity Problem, Facebook Live Secrets, And More

By: Adam Yosim

Winter Olympics Ads, Facebook’s Popularity Problem, Facebook Live Secrets, And More


Happy Tuesday, Lunch Breakers. We’re enjoying the brief reprieve from the blustery cold with back-to-back days in the 70s! Let’s not think too much about still having four more weeks of winter left, according to Punxsutawney Phil’s previous prognostication.

In this week’s edition, we cover brand recognition for Winter Olympics commercials, younger users fleeing Facebook, and some Facebook Live content marketing strategy from Southwest Airlines.

Do You Recognize Me?

Every four years, sports fans are treated to two major events within a few weeks of each other—the Super Bowl and Winter Olympics. It’s also a busy time for advertisers hoping to cash in on all the captive eyeballs. Ad Week recently hit the streets in New York City to test viewers’ brand recognition for both.

Losing the Youth

2018 isn’t looking good for Facebook’s younger user base. According to research firm eMarketer, the most popular social media platform is losing teens and 20-somethings even quicker than expected. Making bad news worse is that more users are flocking to Snapchat instead of Facebook-owned Instagram.

You Are Now Free to Facebook Live About The Cabin

Live streaming continues to increase in popularity among consumers. Does your content marketing team know the right way to capitalize on live video? Southwest Airlines has some valuable insight on which platform(s) to use along with the importance of listening to uncover the next great story.

Show Me the Data

It’s easy to get bogged down by statistics when pitching a reporter on a client achievement. Have too many numbers in your copy? PR News Online has three tips for using the best data to get coverage, including how to make your stats more visually appealing.

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