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The Strategy Room

Brand Reputation, Visualizing Content, Making Headlines and More

By: Elaine Joseph

Brand Reputation, Visualizing Content, Making Headlines and More


Happy Tuesday, Lunch breakers! As we head into May, we’re celebrating summer weather and hoping for a win for the Capitals in tonight’s game against the Penguins.

In this week’s edition, we cover visualizing your content, making headlines, Twitter content calendars, and Amazon’s brand reputation strategy.


When your brand is being attacked, is it better to stay silent or to defend it? While it can be risky either way you go, it’s important to know your audience and assess the impact of the attack before responding. Looking for more tips? Take a hint from Amazon’s Jeff Bezos.

Get Visual

If you are looking for a way to increase engagement with your online content, adding compelling graphics and infographics is a good practice. There are plenty of free tools available that are easy to use, so you and your PR team can create visual messages on a low budget.

Quick Read

Recent studies tell us that attention spans are getting shorter, and internet users are spending less and less time on a single webpage. Capturing your audience can be difficult, so it’s important to have a powerful headline. It may be the only thing your audience reads.

Monthly Lineup

Twitter released its major events calendar for May to help you strategically plan your content this month. There are so many opportunities for brands, and Twitter’s calendar tool allows marketers to easily access and plan around upcoming occasions.


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