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The Strategy Room

Remembering Neil Simon, Star Trek Pitching Lessons and Getting More Clicks on Your Content

By: Adam Yosim

Lunch Break August 28

QUICK PR READS YOU CAN TACKLE BETWEEN BITES

Happy Tuesday, Lunch Breakers. We’re counting down the days until the last hurrah of summer aka Labor Day vacation. What do you have planned?

In today’s Lunch Break, we highlight what communicators and storytellers can learn from the late Neil Simon, what Star Trek has to do with media relations, and how to write better headlines for your content.

Storytelling Lessons from Neil Simon

RIP to the comic playwright who amassed Oscar and Tony nominations with productions such as The Odd Couple, Biloxi Blues and Brighton Beach Memoirs. From recycling old ideas to the immense value in humor, here are six storytelling lessons communicators can learn from the one, the only, Neil Simon.

6 storytelling lessons from Neil Simon h/t @tedkitkat & @PRDaily Click To Tweet

Set Your Phasers to Pitch

Calling all Star Trek fans — remember the Kobayashi Maru “no-win” training exercise? That no-win scenario for PR pros is sending pitches into the abyss of journalists’ inboxes who prefer to connect via e-mail instead of phone. Here’s how to be successful like Captain Kirk, who bested Kobayashi.

You don't need to be a Captain Kirk communicator to beat the Kobayashi Maru scenario when pitching journalists h/t @LustigBrian & @PRWeekUS Click To Tweet

Act Now and Click Here

Marketers and communicators can create the most compelling prose and visuals, but that doesn’t mean anything if you haven’t piqued your audience’s interest. Once you know what your readers like, it’s time to implement some of these seven scientifically proven tactics to increase clicks and eyeballs on your content. Remember — scarcity sells and numbers in headlines captivate attention.

Use these scientifically proven methods to get more clicks and eyeballs on your content h/t @VeryGoodCopy Click To Tweet

Top PR Crises of 2018

It’s hard to believe that we’re more than halfway through 2018. Remember when Tide Pods were popular for all the wrong reasons or the tragic story of a dog dying in a United Airways overhead bin? Those are just some of the Top 5 public relations crises this year, according to PR leader Ashley McCown. PR News has the exclusive video.




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