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The Strategy Room

Hurricane Florence, D.C. Top City for Women Entrepreneurs, CSR and Facebook Ads

By: Sonia Abdulbaki

QUICK PR READS YOU CAN TACKLE BETWEEN BITES

Happy Wednesday, Lunch Breakers!

In this week’s edition, we talk about communication in light the hurricane, how women are driving entrepreneurship in the D.C. market, corporate social responsibility (CSR) and how brands are taking more control over ad placement on Facebook.

Tread softly and carry a big umbrella!

Communicate in Times of Crisis

Hurricane Florence is expected to hit the Carolinas and Virginia hard this Thursday night, and communication is getting creative. Whether it’s airlines or authorities, people are taking their creativity to Twitter to inform and ensure people stay safe.

D.C. Leads in Inclusive Entrepreneurship

#WashingtonDC, ranks as one of the top cities in the country when it comes to #women-led #entrepreneurship. Click To Tweet The majority of D.C.’s population is made up of minorities and women, with the highest LGBTQ concentration of any other city in the U.S., disrupting the standard and encouraging inclusive business opportunities.

Brands Take a Stand

CSR is not a bonus for brands in today’s market, it’s a must. With the growth of corporations and their influence in markets worldwide, it’s no wonder three-quarters of global consumers  are expecting brands to speak out on important issues and act ethically, even in times of innovation.

Ad Me on Facebook

Facebook is giving brands more control over where ads appear on its website and through an application. Brands are now able to decide what types of content they can associate with via Audience Network, Instant Articles and in-stream videos. Advertisers can also see where their ads could run before planning their campaign.

 




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