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The Strategy Room

Mayochup is up for a Vote, Brands are Bettering the World, Papa John’s is Making a Change and Twitter has Spoken

By: Mary Cobb

Lunch Break

QUICK PR READS YOU CAN TACKLE BETWEEN BITES

Now that you’ve made it through half of your week, we’ve rounded up top PR news to get you over the hump. This week, Mayochup is up for a vote, brands are bettering the world, Papa John’s is making a change and Twitter has spoken.

Subtweets Lead to Product Development

Social media chatter sparked Heinz to develop ‘Mayochup’  – a combination of mayonnaise and ketchup. Since the idea was born on social media, it’s only fitting the company returned to the platform to engage users to vote to bring the idea to life. This also landed Heinz on NBC’S Today Show, Ellen DeGeneres, Washington Post and USA Today.

Brands Better the World

In the aftermath of Hurricane Florence, one brand jumped at the opportunity to help victims. Anheuser-Busch, switched from canning their beloved beer to water to aid in relief efforts. The company delivered over 300,000 cans to North Carolina, South Carolina, and Virginia. This is not the first time we’ve seen this specific company provide aid in relief efforts. Since 1988, they have provided more than 79 million cans of water to those impacted by natural disasters.

Where Did the Grammar Go?

After a recent scandal surrounding John Schnatter, the company is making moves to create distance from its founder. The company is losing the possessive of “Papa John’s” to take an additional step in removing ownership.  The earliest we can expect to see the new logo is early 2019.

Chronological Order

Twitter announced that they will finally appease users and bring back the chronological timeline that all social media channels seem to have recently deserted. Twitter has already reverted to the system of delivering tweets in order, abandoning algorithmic intrusions and giving power back to users .




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