Halloween-inspired PR Ideas, A Must-See Makeup Ad, A Gobblin’ PR Nightmare and More


Happy Tuesday, Lunch Breakers!

We’re having an early birthday celebration for Lunch Break veteran Adam Yosim, who turns <age redacted> on Wednesday. In today’s edition, we pumpkin-spice things up with Halloween-inspired marketing ideas, the most romantic ad of the year and Burger King’s nightmare burger.

A Pumpkin For Your Thoughts

’Tis the season to indulge in everything orange, sweet and scary. With Americans slated to spend billions of dollars on Halloween-related swag, companies of all sizes are bringing out a different kind of skeleton from their closet. From pumpkin carving contests to “flash haunting,” here are a dozen Halloween-inspired PR and marketing ideas to boost your footprint in the marketplace.

[bctt tweet=”Get more business with these Halloween-inspired PR and marketing ideas in this week’s Lunch Break @GleanTeam” username=”StantonComm”]

Makeup Your Own Story

Shiseido, a Japanese cosmetics company, is taking advantage of this scary season with a three-minute commercial. AdWeek calls it the most romantic love story of the year. Whether you have a bathroom shelf filled to the brim with concealer and lipstick, or don’t indulge in any makeup, the ad is definitely worth a view, or ten.

[bctt tweet=”One of the most heartwarming ads you’ll see this year. Check it out in this week’s Lunch Break.” username=”StantonComm”]

A Different Kind of PR Nightmare

Burger King has a PR ‘nightmare’ on its hands, just in time for Halloween. This one was intentional – the fast food titan is making a hamburger with green buns, stuffed with beef, chicken and bacon, among other things. Its “sir”name: the ‘Nightmare King.’ Burger King also claims that the protein and cheese combo is more than three times likelier to give people vivid dreams (read: nightmares). If you don’t feel like shelling out $10 for a bag of candy, this boo-tiful bad boy will only cost you $6 and change.

Here’s The Pitch

Looking for ways to up your media relations pitching game? A press release will only get you so far, and forget about delivering PR by the pound in the form of an e-mail blast. PR News has a few ways on how to nail the pitch.

Ready to Elevate Your PR Strategy?

Reach out now and let Stanton Communications be the driving force behind your next PR success story.

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