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The Strategy Room

Super Bowl Ad Success, Top PR Stunts, Marie Kondo For Communicators And More

By: Adam Yosim

QUICK PR READS YOU CAN TACKLE BETWEEN BITES

Happy Tuesday, Lunch Breakers! We’re bundling up in advance of Tuesday’s arctic blast in D.C. and Baltimore. On the plus side, we only have to endure several more days of sizzling hot takes before Super Bowl LIII. In this week’s edition, we take a look at what makes a successful Super bowl ad, last year’s best PR stunts and what communicators can learn from Marie Kondo.

Avoiding a ‘Super’ Letdown

To capitalize on the most-watched sporting event of the year, companies will pay more than $5 million for a 30-second ad as the New England Patriots and Los Angeles Rams compete in Super bowl LIII.  Which brands will strike social media gold like Amazon and Tide did in 2018? An ad agency executive offers an interesting counterpoint: social media engagement doesn’t always lead to increased sales.

Stuntin’ is a Habit

Remember that time IHOP flipped the ‘P’ into a B to get us talking about their new dinner menu? How about when the nation collectively held its breath for the Cleveland Browns’ first win so the Bud Light Victory Fridges would unlock? These are just two of the top PR stunts that got everyone talking in 2018.

Does This Press Release Spark Joy?

How are your 2019 New Year’s resolutions going? If you’re an avid Netflix consumer, you’ve mostly likely checked out Marie Kondo on her show ‘Tidying Up’ or have seen friends posting pictures of a new space-saving way to fold clothes. The series is based on the author’s KonMari method of decluttering by only keeping possessions that spark joy in your life. This philosophy also extends to how we as communicators can simplify and organize our workspace.

Does this spark joy? What PR professionals and communicators can learn from Marie Kondo. Click To Tweet

PR: Do It For The Gram

Are you finally wising up to the public relations power of Instagram? Yes, traditional media is still valuable to get your message across, but don’t sleep on IG as a visually appealing way to build brand awareness and connect with your audience. Influencers, exclusive live-only content and a behind-the-scenes view of your company are just some of the ways organizations can leverage Instagram for public relations.

 




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