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The Strategy Room

Streaming, YouTube, Social Media Madness and More…

By: Sonia Abdulbaki

QUICK PR READS YOU CAN TACKLE BETWEEN BITES

Happy Wednesday, Lunch Breakers! April showers are bringing us cherry blossom flowers, and we’re making sure to soak it up with some Instagram filtered pictures and Spring-focused pitches.

In today’s Lunch Break, we’re talking #streaming services, #socialmedia regulation, @YouTube developments and the future of @facebook. Click To Tweet

Streaming into the Future

Streaming services are the way of the future. According to Forbes, data shows that more than half of Americans are replacing cable, satellite and broadcast TV with streaming services such as Netflix, Amazon Prime and Hulu to consume OTT (over-the-top) content. Millennials favor movies above all, followed by TV shows and lastly, live news and sports. However, this may mean higher bills for consumers and an oversaturated market.

YouTube Adventures

YouTube is making an effort to protect its users, starting with the disabling of hateful comments on the livestream videos of a Congressional hearing on white nationalism.

What else is YouTube doing for their users? They are developing choose-your-own-adventure-style shows to enhance its content and engage with audiences, much like the Black Mirror’s “Bandersnatch” episode released by Netflix in late 2018.

Social Media Madness

The question of how to regulate content on social media platforms is a hot topic. According to PR Week, social media companies may be fined if they fail to protect users from harmful content. While other countries are looking to regulate the internet (good luck), the U.S. House Judiciary Committee will question Facebook and Google executives on the spread of white nationalism via their platforms.

Fixing Facebook?

You’ve probably noticed that Facebook has been in the spotlight over the last few years because of its privacy scandals (more than 20 just in 2018). Facebook CEO Mark Zuckerberg has proposed solutions, like clarifying the definition of harmful content, standardizing privacy regulations worldwide and “data portability,” but are they enough to fix Facebook and regain user trust?




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