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The Strategy Room

Millennials, Amazon, Artists and More

By: Sonia Abdulbaki

Happy Wednesday, Lunch Breakers! It’s not officially summer, but who are we kidding? Everyone is already looking at their calendars and planning beachside vacations.

If you are currently watching the waves and sipping on a piña colada, then enjoy the sunshine. For the rest of you Lunch Breakers, here is some fun news to read about artist branding, millennial marketing, Amazon updates and media madness.

Art for the Artists

Branding in itself is an art form, so why not give some renowned artists their own logos? A Brazilian graphic designer by the name of Milton Omena set out to create logos for eight of history’s most beloved artists. The artists include Van Gough, Pablo Picasso, Leonardo Da Vinci, Piet Mondrian, Jackson Pollock, Claude Monet, Salvidor Dali and Andy Warhol. Check it out – pretty impressive!

Marketing for Millennials

Millennials is probably one of the top used terms when discussing consumer culture and the future of work. The reputation of millennials being digitally savvy, diverse and politically progressive has taken brands by storm as they sought to gain profits from the purchasing power of millennials. But according to a recent study conducted by Deloitte’s Center for Consumer Insight, the average net worth of consumers under 35 has dropped by 35 percent. Why? Millennials are bogged down by increased expenses, including student debt.

Amazon Prevails

.@Google and @Apple have been the top #brands for over a decade, until now. Today, @Amazon sits at the top of the food chain, proving to be the #consumer favorite. Click To Tweet

BrandZ conducts rankings annually that includes 3.7 million consumer interviews, 5.2 billion data points and 166,000 brands in 51 markets and concluded that Amazon has a $315.5 billion value. In second and third place were Apple and Google, followed by Microsoft, Visa, Facebook, Alibaba, Tencent, McDonald’s and AT&T.

Blurry Lines for Media

A Global Journalism Report released yesterday, showing that the media lines will continue to blur between different mediums (on-staff or freelance reporters, bloggers and influencers). There also is a 15 percent increase in content produced through trade publications and blogs versus content through mass media publications, declining 11 percent.

The number of available #journalists and subjects are still plenty, if not more, but the task of #PRpros (us) to find the right media sources proves more difficult to navigate across the vast array of options. Click To Tweet




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