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The Strategy Room

Dunkin’ Donuts Delivery, Taylor Swift, Women’s World Cup and More

By: Hannah Sedgwick

QUICK PR READS YOU CAN TACKLE BETWEEN BITES

Welcome the sunshine (and many times, the showers), Lunch Breakers! This Friday marks the official start of summer, and just like a fun beach read that you can devour in a few hours, we’re rounding up some feel-good stories to get you through the week.  

This week, we’re talking Dunkin’ deliveries, Taylor Swift, the FIFA Women’s World Cup 

Dunkin’ to Your Door 

This New Englander loves herself some Dunkin’ iced coffee, and I’m always on the hunt for a storefront location in the Dunkin’-barren desert of D.C.  

Dunkin’ announced this week that it is partnering with Grubhub for a new service called “Dunkin’ Delivers,” launching first in New York City. As a result of this announcement, GrubHub stock jumped 4 percent, proving that America definitely still runs on Dunkin’.  

“Je Suis Calme!” 

Taylor Swift launched the second single, You Need to Calm Down, off her highly anticipated seventh album on June 14. The accompanying video premiered yesterday and included a star-studded cast. Everyone from Ellen DeGeneres and the guys from Queer Eye, to Katy Perry and Ryan Reynolds made cameos.  

Taylor understands how powerful her social media influence isOn release day, she used her platforms to encourage her fans to follow those making cameos, which included primarily LGBTQ+ influencers and to sign her petition in favor of The Equality Act.  

Who Run the World?  

The FIFA Women’s World Cup kicked off last week and the American women made a strong opening statement with a 13-0 win over Thailand’s squad. While critics called out the U.S. team for celebrating each of their goals and “running up the score,” the team’s performance solidified them as a force to be reckoned with (and likely helped their ongoing battle for equal pay). 

Their opening game was called “PR gold for the Women’s World Cup” by CNN, because of the amount of hype it generated for the tournament as a whole.  

“Having Fun Isn’t Hard, When You’ve Got a Library Card” 

One of the main ways people consume media and information is through their mobile phones, leaving places like public libraries less appealing. That’s why the New York Public Library has set out to bring the texts of classic literature directly to you through “Insta Novels.”  

The library plans to upload full texts to its Instagram Stories highlights, so followers can read the classics anytime. The Insta Novels versions of the books even include animations to go along with the story. We love this engaging and creative use of Instagram!  




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