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The Strategy Room

Pizza Hut Throws It Back, Cannes Controversy, Love Thy Pitch and More

By: Adam Yosim

Happy Tuesday, Lunch Breakers! We’re cranking up the air condition and at all costs trying to avoid stepping out in this humidity.

In this week’s Lunch Break, we’re sizzling up with Pizza Hut hitting the wayback machine with a vintage logo, a Cannes campaign controversy and why you shouldn’t go out with a media pitch unless you believe in it wholeheartedly.

Pizza Hut Goes Retro

As a child of the 90s, I certainly remember Pizza Hut’s iconic roof logo. Good news for everyone who was a fan of the classic pan pizza – the iconic chain restaurant is bringing back its vintage logo for a limited time. As Fast Company reports, it’s the latest attempt from Pizza Hut to dethrone Dominos and reclaim the #1 spot.

Cannes Controversy

Did an ad agency use stock art in its award-winning campaign? That’s what a freelance artist alleges, after he noticed his signature style appear in stock images for a texting and driving Hyundai campaign which won a Bronze Lion at Cannes. Adweek spoke to one anonymous juror who called the coincidence concerning and lazy.

Media Relations Tips

We all would love to get our clients in the New York Times, but are you ignoring a crucial part of our ever-changing media landscape? Don’t forget about specialized niche publications. Check out this PR pro’s advice for achieving both, which includes not going out with a lukewarm pitch and knowing how to think like a journalist.

Extra Extra, Read All About It?

For better or for worse, reporters, editors and content marketers live and die by the clicks. What’s one way to pique your readers’ interest? Lure them in with a captivating headline. From posing questions to using trendy keywords, Feldman Creative has you covered on all the ways to make a headline pop from A-Z.




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