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The Strategy Room

Better Pitching, Year of Video, Remembering Toni Morrison and More

By: Hannah Sedgwick

QUICK PR READS YOU CAN TACKLE BETWEEN BITES  

Happy Tuesday, Lunch Breakers! It’s the dog days of summer, and we’re spending equal amounts of time soaking up the sun but also enjoying the A/C while catching up on the latest in PR news.  

We’ve rounded up a few stories that are important to keep on your radar this week – from honoring Toni Morrison, the role of social media in the conversation following two mass shootings, tips for pitching reporters and why 2019 might finally be the year of video.  

Advice for Better Pitching 

Pitching reporters is an important part of PR and media relations, but it should be approached tactfully“PR people need to be hyperaware and super sensitive to reporter relevancy,” said Glassdoor Senior Director of Communications Scott Dobroski 

More than anything, it’s important to build relationships rather than lengthy media lists that won’t get you far. Before you pitch, be sure you have an in-depth understanding of the outlet, reporter and audience.  

Before you pitch, be sure you have an in-depth understanding of the outlet, reporter and audience. Click To Tweet

The Year of Video 

Is 2019 officially the year of video? Video is everywhere on every platform, and it’s the type of content most audiences want to see on their feeds. The average viewer watches 67 minutes of video each day, and much of that time is spent on mobile.  

When it comes to PR and marketing, this explosion of video across social platforms calls for more specific and deliberate strategy when planning your video content.  

Honoring Toni Morrison 

As PR professionals, we’re always in awe of the artistry of words – and no one did that quite like Toni Morrison. Morrison passed away earlier this week at the age of 88. She was the first African-American woman to win a Nobel Prize in literature, which she claimed in 1993 for “Beloved,” one of her many award-winning works.  

If you’re looking for a little writing inspiration this week, we recommend reading up on Morrison’s incredible life.  

Social Media in the Spotlight 

Following the aftermath of shootings in El Paso, Texas and Dayton, Ohio over the weekend, social media has been called into question for its potential role in preventing future tragedies.  

President Trump made a vague claim that social media is to blame in these shootings, but it’s a complicated issue with various legal and ethical layers. This conversation opens the curtain behind how much information and what data social media companies maintain on their users through various algorithms. Social media is powerful, so as always, we’re curious to see where it heads next.  




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