QUICK PR READS YOU CAN TACKLE BETWEEN BITES
Welcome back, Lunch Breakers! This week we’re talking about the return of pumpkin spice season, a best practice for live tweeting – following along with Emmys, and the launch of Facebook smart glasses. Let’s get into it!
Pumpkin Spice Season
Pumpkin spice is back in full swing! The release of the classic Starbucks pumpkin spice latte marks the start of the fall season in the eyes of coffee fanatics. Starbucks introduced us to the pumpkin spice latte in 2003 and has captured pumpkin lovers’ hearts ever since. But how did Starbucks claim the pumpkin spice latte fame? Here are a few PR lessons we can take from the pumpkin spice professionals:
– Know your audience and target them: What demographic are you trying to reach? Create a consumer profile specific to the people that will buy your
products and services. The pumpkin spice latte is marketed towards millennials. Starbucks has done a great job advertising the pumpkin spice latte on
social media platforms because that is the best way to reach the millennial audience.
– Be exclusive and current: The pumpkin spice latte is seasonal, so you want to give consumers the feeling of “fomo” – the fear of missing out. If you don’t try
the pumpkin spice latte now, you’re going to have to wait until next August!
– Offer and experience that tells a story: Pumpkin spice reminds people of fall, and whether that means spending time with family and friends, football season,
or the start of the holidays, you want to create a feeling of familiarity for consumers.
Live Tweeting with the Emmys
Did you have time to watch the Emmys? If you missed this year’s show, you can catch the highlights on Twitter! Thanks to the evolution of social media, even if you missed your favorite awards show you can head to Twitter for a full recap. Live tweeting is a great way to increase your followers and engage with the Twitter community. Here are some best practices for live tweeting:
– Be prepared: Do your research before the event. Know the names of presenters and see if they have a Twitter handle to tag, see what’s trending on Twitter
before the event, and always check if there is a hashtag available. Tagging presenters may get you noticed by those a-list celebrities you’ve been admiring.
– Create a hashtag: having a hashtag allows your followers to easily track and follow along with your live tweets. If you were following the hashtag “#Emmys,”
this year’s best dressed, iconic speeches, and infamous memes would populate directly to your timeline. You won’t want to miss the fashion flops of award
– Mix it up: Don’t be afraid to pull quotes from your favorite presenters or include photos and short videos of funny moments from the event. Everyone loves a
good gif of a red carpet moment!
– Repurpose your content: Pin your live Twitter thread to the top of your feed, making your live tweets easily accessible to followers. Use your live Tweets to
create a blog, pull quotes for Facebook posts, and use those images for Instagram! The opportunities are endless and let’s be honest, who doesn’t love a glam shot for Instagram.
Get your popcorn ready for the next award show and put your live tweeting to the test!
Facebook Smart Glasses
In the market for a new pair of glasses? Facebook just released their smart glasses partnership with Ray-Ban. The smart glasses will be styled in Ray-Ban’s classic Wayfarer frame style and allow users to take photos and video, listen to music, and answer phone calls. These glasses may look like your typical Ray-Ban’s, but they conceal a multitude of smart features:
– Dual 5-megapixel camera sensors, embedded Bluetooth 5.0, and Wi-Fi to synchronize with a phone.
– A battery and speakers.
– Enough storage for 500 pictures.
Users can snap photos by pressing and holding a button on the right side of the glasses or can record a video by pressing it once. There is also a touch area on the right side of the glasses for controlling music and answering phone calls. Users can swipe left or right to adjust volume, tap to play, pause and skip music, or double-tap to answer and end phone calls. These glasses are selling for $299 a pair. Talk about changing the frame-work when it comes to content gathering!