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The Strategy Room

Maryland Live! Casino Goes All In With Stanton Communications

By: The Stanton Team

Maryland Live! Casino Selects Stanton Communications

Firm to Support Maryland’s Premier Gaming and Entertainment Destination’s Strategic Communications, Brand Building and Events


Maryland Live! Casino, one of the largest commercial casinos in the country, tapped Stanton Communications, Inc., a national communications firm, to advance its media relations and strategic communications initiatives.

Maryland Live! will collaborate with Stanton Communications to elevate and expand awareness of the Live! brand among regional audiences while further developing its national profile. The agency also will help foster recognition of the casino’s work in the community.

“As one of the largest casinos in the country with more than $200 million in expansion projects in the pipeline, including the development of our new flagship Live! Hotel, we really needed an agency that was able to grow with us and raise awareness of our brand on a national level,” said Carmen E. Gonzales, Director of Communications for Maryland Live! Casino.

“After an extensive search, Maryland Live! is thrilled to have found an agency that is truly committed to our mission and becoming a direct extension of our communications team. We’ve enjoyed immediate results from the onset of our engagement.”

Stanton Communications will specifically support promotions and events at the destination, upcoming openings, as well as the general business of the casino. The agency’s portfolio includes prior work in travel, tourism, destination promotion and events including for the Maryland Office of Tourism and the grand opening of the Greenbrier Resort’s $80 million Casino Club in 2010. Stanton Communications also supported media arrangements for Pope Francis’ visit to New York City last September, the firm’s fourth Papal Visit.

“Maryland Live! is not your typical casino, and we look forward to telling its story to gaming enthusiasts and anyone who enjoys world-class entertainment, fine dining and is ready for the unexpected,” said Lori Russo, president of Stanton Communications. “As Maryland Live! prepares to break ground on its new hotel, conference center and spa, there is a lot to talk about and we are proud to be a partner at this exciting time.”

Maryland Live! is home to approximately 4,000 of the latest slot machines, more than 200 live action table games, a Poker Room; and two High Limit rooms. It also features a variety of dining options as well as live entertainment at Rams Head Center Stage, a 500-seat nightclub and performance venue showcasing national headline acts. For more information, visit www.marylandlivecasino.com.




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