Virtual Reality, Elections and Engagement: Looking ahead to 2016

The late, great David Carr of the New York Times was gazing into a crystal ball in 2014 when he wrote about the return of the email newsletter. The newsletter hit the big time in 2015 thanks to high profile examples like Kobe Bryant’s retirement statement in The Players’ Tribune and Jennifer Lawrence discussing the […]
The Transformative Power of Yes

“It doesn’t make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do.” — Steve Jobs While many elements of his management style were unorthodox (some might say questionable), Steve Jobs had this one right. Many business leaders echo his sentiment […]
International Coach Federation Names Stanton Agency of Record

The International Coach Federation (ICF), the leading organization dedicated to advancing the art, science and practice of professional coaching, today named Stanton Communications its global public relations agency of record. The selection came as the culmination of an extensive agency search process conducted for ICF by RFP Associates. “At a time when the coaching profession […]
Q&A with Our PRNews Rising PR Star

No matter the industry or size of the company, having top talent on your team can make all the difference. At Stanton Communications, we are proud to have some of the best and brightest PR professionals in the business, and this year we are doubly proud to recognize Account Manager Cara Greene as a PRNews 2015 Rising PR […]
Reaching New Audiences Through Online Influencers

At a time of year when “traditions” can be found everywhere you turn, why not take an alternative approach to media relations? Given the constantly shifting landscape, PR professionals must understand how to connect beyond traditional media. How? Build relationships with bloggers and online influencers. These journalists in their own right enjoy tremendous followings across […]
A Return to Regular Order Means New Opportunities for Communicators

The House of Representatives is under new management and its newly elected Speaker, Paul Ryan, has pledged a return to regular order. But what does that mean? It’s been so long since the House adhered to its standing rules and policies that many of my colleagues in Washington haven’t actually seen a Congress operate as […]
Public Relations on Eight Wheels

A major competitive sporting event is happening this weekend, and there’s a good chance you haven’t heard about it. It won’t draw the huge crowds of the World Series, yet it’s one of the fastest-growing sports in the world: the Women’s Flat Track Roller Derby championship. What does this have to do with public relations? […]
7 PR Colleague Inspired Halloween Costumes

Choosing a creative Halloween costume is not only difficult, but stressful. More often than not, we over think what other people may find funny. Halloween is a time to be creative, to poke fun at the social faux pas around us, and to enjoy dressing up as something or someone else for the night. This […]
Pope Francis Said “Collaborate”… and We Did

The recent visit of Pope Francis to the United States was historic on many levels. Even now, weeks after he returned to Rome, the images of his encounters in Washington, New York and Philadelphia remain vivid and moving. Few will forget his silent prayer and humble bow before the South Pool at the 9/11 Memorial […]
Why Journalists and PR Pros Assume the Worst of Each Other

“I can’t believe how lazy this reporter is—I spoon fed her a great story and yet she can’t bother to pick up the phone and do a five-minute interview.” Anyone who works in PR has heard a similar refrain, probably more than once. And if you spend any time in a newsroom, it won’t be […]