Happy Wednesday! The Stanton team hopes today brought a light dusting of snow to your neighborhood. In today’s edition of Lunch Break, we’re feeling festive! So, let’s talk about Cision’s gift to you, Spin Sucks’ 12 days of public relations big thinking, an end-of-year round-up, and a Coca-Cola Christmas.
In the season of giving, Cision wrapped up its newest State of the Media Report after surveying 1,999 journalists from all over the world. This year, 75 percent of journalists felt that 25 percent of the pitches they received were relevant, so it may be time to rethink your media strategy for 2020. Stanton’s advice? Download the full report now to get started deriving insights.
Since analytics during the actual 12 days wouldn’t provide a good ROI, Spin Sucks is celebrating in its own unique way! Smart move.
From a mindset shift and habits to break to PR influencers and analytics tools to have on hand, gain insight from the industry’s top commenters.
Stanton’s favorite? One PR trend to embrace in 2020 – creative storytelling. No matter where you are, storytelling is a force that can help bridge gaps, break down silos and serve as a call to action.
‘Tis the time for annual end-of-year round-ups, this time it’s all according to Twitter. Disney+, Wendy’s, Popsicle and other top brands struck gold by launching campaigns within the platform. Here’s what the head of Twitter Next had to say about it:
“Over the course of 2019, the dominant primary reason brands are using Twitter is when they are launching something new there has been a 27% year-on-year increase in product and brand launches, according to research from Bain & Company, meaning the marketplace is more crowded and the window of time for a successful launch is shrinking.”
Marketing Week called out a classic duo returns to TV screens this December – Santa and a bottle of Coca-Cola. In its most recent advertisement, Coca-Cola aims to remind us that “if we focus on what divides us we forget what we love about each other.”
Be sure to celebrate what we have in common this season!