QUICK PR READS YOU CAN TACKLE BETWEEN BITES
Happy Wednesday, Lunch Breakers! We’re still on a caffeine buzz from yesterday’s #NationalCoffeeDay, and are already eyeing the Aeropress for a second or third cup this morning. In this week’s edition, we have Twitter’s new sharing prompt, LinkedIn’s attempt to be hip, and communicator lessons from Christopher Nolan’s latest movie.
Read Before You Tweet
Who among us hasn’t skimmed the first few paragraphs – or just the headline – before we shared an article on social media? Twitter wants to curb the TL;DR habit by rolling out a prompt that asks users if they read the article before retweeting it. Twitter tested the feature this summer and found that people opened articles 40 percent more often when shown the prompt. The social media giant also said “some people” never retweeted an article after further reading. As this change rolls out, social media managers will want to keep an eye on shifts to click-throughs, web traffic, and shares.
Just Updating my Spreadsheet…
Raise your hand if you were anxiously waiting for LinkedIn to get with the times and add a ‘Stories’ feature. Crickets? Yeah, we’re also scratching our heads with this latest update—that seems more suitable for Snapchat, Instagram and Facebook. LinkedIn says the ability to share short snippets of professional moments (part of a major redesign) is another way to “build meaningful relationships with your professional community.” We can’t wait for next year when Microsoft Excel Stories becomes a thing.
Tenet of Ten; Would See Again
Are you still planning to venture out of your house for a safe and socially distanced viewing of Christopher Nolan’s latest film, Tenet? If so, and if you also want some insight on what PR professionals can learn from the time-bending thriller, be warned: PR Daily’s PR lesson listicle containers spoilers. We’re a big fan of the third item about simplifying complex ideas into details that are easy for reporters – and your intended audience – to understand.
September’s Bad Pitches
Another month, another edition of our favorite PR-related schadenfreude – Muck Rack’s regular bad pitches column. What drew the ire of reporters in September? Flashy GIFs, the awkward use of “e-meeting” a cold-pitched journalist, and the misused trope of calling your brand “The <well-known company > of <industry>”. We can only imagine how many pumpkin (and pumpkin spice latte)-related pitches will receive public Twitter shaming in October.