Top B2B Content Marketing Lessons from the 2015 CMI Survey

Every year, the Content Marketing Institute (CMI) surveys B2B marketers to learn about their content marketing practices and trends. The recently released 2015 Benchmarks, Budgets and Trends takes a close look at the results. There’s a lot of data packed into its slides, but the biggest takeaways can be boiled down to four key points. […]

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