5 Books to Give Your Public Relations Friend this Holiday Season
The communications industry is evolving rapidly right now, and is continually becoming more multifaceted, integrated and complex. Public relations professionals are always hungry to find new ways to support our clients, develop our strategic thinking, be more creative and keep up with the latest tech trends. We’re really just a bunch of geeks. But it […]
The Good News about Google’s Acquisition of Frommer’s
On Monday, Google announced it had purchased Frommer’s, the reputable travel-guide business, from John Wiley & Sons for roughly $23 million—but, as the Wall Street Journal reports, “the deal is more significant for its strategy than its price tag.” As the author of two Frommer’s travel guidebooks, I too found the strategy compelling. For years, […]
