The Strategy of PR Monitoring: Top Ten Tips

Throughout the past few weeks, we’ve given you everything you need to implement a monitoring strategy and why you should. Although we only have one more post in this month’s monitoring series, they are plenty of other resources that support the insights we’ve shared. Cision provided a very informative article that highlights ten reasons to […]

The Strategy of PR Monitoring: Boolean, Keywords & Real Time Alerts

We’ve asked ourselves the question: Why monitor? (In case you missed it – catch up here.) Now, let’s address how to monitor. The most successful monitoring strategies take full advantage of the search for mentions. We’ve found the following components best maximize your efforts: Keywords, Boolean and real-time alerts. Keywords  The most important aspect of […]

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