Tips on Winning with the Instagram Algorithm

From Instagram Stories to posts and highlights, you can use the social media platform to help tell your clients’ stories and engage with target audiences. To successfully incorporate Instagram into your next communications plan, here are a few tips on the ever-changing algorithm, the optimal times to post and a few other tricks. Posting Time […]

Mastering SEO, News Feed FYI, and More

Mastering SEO, News Feed FYI, and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! As we settle into the new year and focus on sticking to our resolutions, it might be a good time to consider developing our PR skills in 2018. In this week’s edition, we’re talking increasing your video content, Facebook News Feed changes, your […]

The Best Branded Viral Videos of 2013

Branded Viral Videos

In 2013, online video continued to play an increasingly key role in brand communications. A report from the Pew Research Center found that 78% of internet users 18 and older watched or downloaded videos in 2013. The figure jumps to 95% for those aged 18 to 29. Faced with such increased growth in online video […]

Putting Custom Twitter Timelines to Work for Your Brand


This week, Twitter unveiled a custom timeline feature that gives users the ability to build public feeds populated with content tailored to specific criteria, including users, keywords and hashtags. This new function opens some interesting doors for regular, everyday Twitter users as well as for online brand managers. While we still have a lot of […]

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