The Good News about Google’s Acquisition of Frommer’s
On Monday, Google announced it had purchased Frommer’s, the reputable travel-guide business, from John Wiley & Sons for roughly $23 million—but, as the Wall Street Journal reports, “the deal is more significant for its strategy than its price tag.” As the author of two Frommer’s travel guidebooks, I too found the strategy compelling. For years, […]
What’s Your Online Reputation?
How often do you Google yourself? How about your company, or even the leaders of your business? Are you receiving daily updates about what’s being posted about you online? It isn’t vain to want to know what’s posted about you online. In fact, it’s imperative to know what people see when they type your name […]
