What is a PR Crisis, Anyway?

the epic framework: the time to create a pr crisis plan is before you need one, with the image of a lightbulb with the word "plan" on it

The word “crisis” is thrown around daily in newsrooms and boardrooms, but the reality is that not every fire drill is a true PR crisis. If your team has not taken the time to discuss and agree upon what constitutes a crisis for your organization, you’ve missed a vital first step.

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