Top B2B Content Marketing Lessons from the 2015 CMI Survey
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Every year, the Content Marketing Institute (CMI) surveys B2B marketers to learn about their content marketing practices and trends. The recently released 2015 Benchmarks, Budgets and Trends takes a close look at the results. There’s a lot of data packed into its slides, but the biggest takeaways can be boiled down to four key points. […]