Hurricane Florence, D.C. Top City for Women Entrepreneurs, CSR and Facebook Ads
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! In this week’s edition, we talk about communication in light the hurricane, how women are driving entrepreneurship in the D.C. market, corporate social responsibility (CSR) and how brands are taking more control over ad placement on Facebook. Tread softly and carry a big […]
Corporate Human Rights Issues Expand Beyond Developing Countries
A relatively obscure labor rights advocate named Charlie Kernaghan delivered testimony to Congress in 1996 that led to one of the biggest PR crises of the U.S. apparel and footwear industry—the revelation of inhumane working conditions, including child labor, in factories producing goods for major American brands. Kernaghan’s organization, then known as the National Labor […]
Three Lessons for Back to School Campaigns
When you logged onto Facebook today, chances are your news feed resembled a JCPenney Back-to-School ad: your friends’ kids modeling fresh outfits, sporting backpacks, and flaunting – or forcing – smiles. Back-to-school may be all the hype for consumers right now, but marketers, particularly those in the retail and CPG industries, have been planning for […]
