Fresh Perspectives, Seasoned Veterans: Better Together

In my last post, we featured our passionate, dedicated PR pros under 30. Now, we’re talking to two members of the Stanton Communications team who have very different perspectives based on their experience in the industry. Managing Director, Lori Russo was chosen for PR Week’s inaugural “40 Under 40” in 2007. Lori has over 15 […]

Big Achievements, Bright Futures: Giving Their Best Before 30

Stanton 30 under 30

PRWeek recently announced its list of “30 Under 30,” representing talented, confident and young professionals in the industry, the future leaders of PR. All 30 overwhelmingly agree that public relations is an exciting industry in which to work. It certainly shows; each was chosen for the list because they already achieved great things or show incredible […]

What I Learned from Implementing the Barcelona Principles

Measurements and Metrics

For a public relations campaign to be successful, we not only need a clear picture of success, but a reliable way to measure that success. One of the best tools to aid in measurement is the Institute for Public Relations’ Barcelona Principles, a set of standards developed in 2010 by PR practitioners from 33 countries. […]

Top Reasons PR Pros Need to Know About IPv6


This week’s Four on Friday was written by Jennifer Bly, Public Relations and Social Media Coordinator for the American Registry for Internet Numbers (ARIN). ARIN is a nonprofit member-based organization supporting the operation of the Internet through the management of Internet number resources throughout its service region. ARIN coordinates the development of policies by the community for the management of Internet […]

Process Matters

Strategic Planning

Stanton Communications has enjoyed wonderful new business success in recent weeks. With each new client engagement, we take time to assess why we were chosen, what factors or attributes made a favorable impact on the decision makers, and what we might learn that would help us do even better the next time. Lately, we find […]

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