The Nine Lives of a PR Person
As PR people know, it’s not easy to explain what we do to anyone who isn’t in business or communications. Heck, half my family thinks I report the news, and the other half is convinced I design ads. We implement varying and ever-changing communications tactics to support clients in diverse industries, and perhaps that’s why […]
Three Ps Pay Off in PR
In a previous posting I implored communicators to avoid being afraid of entering the public domain. After a recent experience with a getting a story published, I thought I’d add three more Ps for PR: persistence, patience and professionalism. Nearly 18 months ago our firm won a piece of business from a small health care trade […]
Driven to Digital Distraction
How many technologies are you juggling right now? You know what I mean: Typing away on your keyboard, while simultaneously checking MSNBC, peeking at LinkedIn, and sneaking glances at your cell phone for the thrill of a new text message. It’s enough to make you hear that familiar “ding” of a new email in your […]
The “Social” Side of Media Relations
I know, I know. Another PR firm blogging about why you need to be on social media. Well this post isn’t meant to tell you all the reasons a brand should be using social media, or why PR professionals need to be building their personal brands on Twitter (Not saying those aren’t good ideas!). For […]
