What I Learned from Implementing the Barcelona Principles

Measurements and Metrics

For a public relations campaign to be successful, we not only need a clear picture of success, but a reliable way to measure that success. One of the best tools to aid in measurement is the Institute for Public Relations’ Barcelona Principles, a set of standards developed in 2010 by PR practitioners from 33 countries. […]

Thoughts on Social Media Measurement


When it comes to social media measurement one thing is for sure: brands have ready access to an abundance of data. Every day there seems to be a new tool to slice, dice, plot and visualize a company’s performance across social media platforms.  The real challenges are identifying which data are truly valuable and establishing […]

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