What I Learned from Implementing the Barcelona Principles
For a public relations campaign to be successful, we not only need a clear picture of success, but a reliable way to measure that success. One of the best tools to aid in measurement is the Institute for Public Relations’ Barcelona Principles, a set of standards developed in 2010 by PR practitioners from 33 countries. […]
Thoughts on Social Media Measurement
When it comes to social media measurement one thing is for sure: brands have ready access to an abundance of data. Every day there seems to be a new tool to slice, dice, plot and visualize a company’s performance across social media platforms. The real challenges are identifying which data are truly valuable and establishing […]
