Top Reasons PR Pros Need to Know About IPv6
This week’s Four on Friday was written by Jennifer Bly, Public Relations and Social Media Coordinator for the American Registry for Internet Numbers (ARIN). ARIN is a nonprofit member-based organization supporting the operation of the Internet through the management of Internet number resources throughout its service region. ARIN coordinates the development of policies by the community for the management of Internet […]
The Good News about Google’s Acquisition of Frommer’s
On Monday, Google announced it had purchased Frommer’s, the reputable travel-guide business, from John Wiley & Sons for roughly $23 million—but, as the Wall Street Journal reports, “the deal is more significant for its strategy than its price tag.” As the author of two Frommer’s travel guidebooks, I too found the strategy compelling. For years, […]