Why Journalists and PR Pros Assume the Worst of Each Other
“I can’t believe how lazy this reporter is—I spoon fed her a great story and yet she can’t bother to pick up the phone and do a five-minute interview.” Anyone who works in PR has heard a similar refrain, probably more than once. And if you spend any time in a newsroom, it won’t be […]
How I Reconciled My Misperceptions of the PR Profession with Reality
When I was in middle school, MTV introduced a show called “MTV – The City” that followed reality TV star Lauren Conrad as she entered the Los Angeles fashion industry to pursue her passion and dream. The show made a lasting impression on me, particularly one of the supporting characters, Erin Kaplan. Erin was the […]
Our Valentine’s Vows to Journalists
This week, HB Agency announced its team will be showing journalists the love on Valentine’s Day with a #NoPitchDay. The goal? Give reporters a break from the incessant emails and phone calls. But the truth is, if PR professionals are doing our jobs the right way, a #NoPitchDay wouldn’t be a gift to journalists. If […]
Reasons We Love Pitching in August
For this week’s installment of Four on Friday, we outline some of the reasons we love picking up the phone and calling reporters during the month of August. Sure, it may seem counter-intuitive to pitch a story in August, when everyone heads to the shore, shedding their button-up shirts and creased pants for flip-flops and […]
