Adapting to Changing Times: How to Update an Agency’s Culture
As times change and workplace needs evolve, our CEO Peter Stanton shares his insights with O’Dwyer’s PR News on what agency leaders should consider when reassessing their company’s culture. An agency that examines its culture through a collaborative process gains the opportunity for growth and renewed engagement from its team. Peter states: “The culture conversation […]
Building a Client Care Culture
Thanksgiving has just passed, but many agency leaders are still in the process of giving thanks. In an increasingly competitive marketplace, such thanks go largely to clients that have entrusted their firms with meaningful and profitable work. It is surprising, therefore, when we speak to prospective clients who tell us their agency just stopped paying […]
5 Tips for Getting the Most From Your PR Investment
A friend of mine, who serves as Director of Communications for a non-profit organization, recently engaged a public relations firm and asked me for advice on how to manage the relationship. Putting aside my own ego (why would he come to me for advice on managing a PR firm but not come to me for […]
