Why Journalists and PR Pros Assume the Worst of Each Other
“I can’t believe how lazy this reporter is—I spoon fed her a great story and yet she can’t bother to pick up the phone and do a five-minute interview.” Anyone who works in PR has heard a similar refrain, probably more than once. And if you spend any time in a newsroom, it won’t be […]
Four Other Must-Have Relationships in PR
I recently had the pleasure of contributing to a Bulldog webinar panel on the art of building relationships with the media. The speaker line-up was diverse and included a Wall Street Journal bureau chief, a Pulitzer Prize winning journalist and a few other flacks like me. Each speaker’s approach to building relationships varies. Some prefer […]
