Errant KitchenAid Tweet Highlights Importance of Social Media Policies

In today’s modern marketplace, it is increasingly rare to find a company that does not utilize social media in one form or another. From customer service interaction to market analysis to brand promotion, many companies make social media engagement an important component of their business activities. While utilization is up, so are cases of major […]

Government Organizations and the Goal of Social Media

It may be no surprise to industry experts that government departments are notoriously behind the social media curve in comparison with private organizations. In fact, Congress and the media have “dinged” agencies for their lack of social media participation. At least one rationale for the criticism is likely the fact that social media platforms are […]

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