Steps for 4th Quarter Planning
It’s that time of year when corporate communicators get serious about year ahead planning. It’s a regular routine and an utmost priority both for firms and in-house communication teams. Yet, while much is written on strategy and planning, for many the process remains daunting and difficult. It doesn’t have to be. With the right focus […]
The Strategy Imperative
Let me begin with the obvious: The election is over. We know who won. The reason I bring this up is that until November 6, America’s business leaders and the economy as a whole seemed stalled in neutral. It wasn’t as if we collectively were doing nothing at all, but uncertainty about the outcome, or at least […]
